The Tales of The Big Bad Vid
Using fairytales to make fighting COVID-19 fun
The Problem:
During this pandemic, parents are struggling to get their fussy kids to wash their hands, wear masks and stay clean.
So how can we help these struggling parents keep their kids safe from COVID-19?
The Solution:
To help these parents, we needed to speak their kid’s language.
So we decided to teach their kids about COVID-19 in a way they can understand - fairytales.
Cetaphil Baby created a series of short, animated Instagram stories that turned COVID-19 into an evil fairytale villain called The Big Bad Vid. With every story, kids learned something new about the mean old virus and why it was important to stay clean and healthy with Cetaphil.
Youtube Video
These stories were adapted into youtube videos and was narrated by Cetaphil Ambassador, Pei Fen to became a story time your child could listen to.
Facebook Instant Experience
For an even more interactive experience, stories were adapted into Facebook Instant Experience that allowed kids and parents to explore the page on the story using the pan or 360 capabilities. From here, readers would be directed to the brand's online retail platforms to drive sales.
ECD: Yew Pong
Group Head CW: Jeremy Ng
CW: Me
AD: Shujun Kooi
